Posts Tagged ‘reputation’
Monday, February 7th, 2011
When I purchased a house, the insurance company made sure that I installed smoke detectors and bought a small fire extinguisher for the kitchen. So far, knock on wood, these minor investments have never been tested – other than by an occasional burnt piece of toast.
Still, everyone recognizes that these are sensible precautions. In the same way, you should be doing a few small things to ensure that your reputation is protected from disaster, such as an employee incident, product problem or some other unforseen event. Here are some tactics that will help keep your reputation from burning down: (more…)
Tags: Brand, Change, crisis communictions, eric blom, image, public relations, reputation
Posted in Broadreach, Crisis Communications | No Comments »
Friday, October 2nd, 2009
Organizations sometimes behave like sharks when it comes to getting their message out: They do a great job of looking ahead to the next big project, but never back at their existing materials.
Do you have shark vision?
This problem has been on my mind recently because I keep seeing otherwise well-run organizations relying on inaccurate websites, brochures and collateral material to tell their stories. Facts change, but these once-perfect marketing vehicles do not. No longer does the company have 47 stores, or achieve a 15 percent recycling rate, or sell XYZ product.
(more…)
Tags: Branding, image, marketing, public relations, reputation
Posted in Broadreach | No Comments »
Friday, July 10th, 2009
The other day, I told somebody that a particular company was small, “no General Motors.”
Now, I realized right away that this phrase has kind of lost its punch, and I switched it over to Wal-Mart, the biggest corporation in the world. General Motors, of course, is just a shadow of its once world-dominating self.
But GM is trying to rebuild. Just this morning, the corporation crawled out of bankruptcy court from the financial wreckage and debt that this once-great company had become.
(more…)
Tags: Brand, Branding, image, marketing, public relations, reputation
Posted in Branding, Broadreach | No Comments »
Friday, June 19th, 2009
In junior high, we did science experiments that distilled one liquid from another, leaving us with highly concentrated substances that we’d weigh and measure and use for other experiments.
Branding is a lot like that. It requires you to break down something – a product, business, political candidate – to its essence.
We’ve been doing a lot of that lately, working to create positioning statements and brand books that capture the most-important aspects of our clients’ operations, starting with 25- and 50-word statements and a tagline.
(more…)
Tags: Brand, Branding, image, marketing, reputation
Posted in Branding, Broadreach | No Comments »
Friday, June 5th, 2009
Social media is like a cocktail party. That was an intriguing metaphor discussed by Rob Landry of Pemaquid Communications, a Portland Web design studio, during a recent Maine Public Relations Council seminar.
The comparison is spot-on in all the particulars that Rob talked about – and in another couple crucial ways that didn’t come up.
The idea, of course, is that social media is not a monologue like the one that has taken place between traditional media and the public. Instead, social media is a conversation, where the most popular participants are witty, interesting and helpful.
(more…)
Tags: Add new tag, image, public relations, reputation, social media
Posted in Broadreach, social media | No Comments »
