Posts Tagged ‘public relations’
Friday, October 2nd, 2009
Organizations sometimes behave like sharks when it comes to getting their message out: They do a great job of looking ahead to the next big project, but never back at their existing materials.
Do you have shark vision?
This problem has been on my mind recently because I keep seeing otherwise well-run organizations relying on inaccurate websites, brochures and collateral material to tell their stories. Facts change, but these once-perfect marketing vehicles do not. No longer does the company have 47 stores, or achieve a 15 percent recycling rate, or sell XYZ product.
(more…)
Tags: Branding, image, marketing, public relations, reputation
Posted in Broadreach | No Comments »
Friday, July 10th, 2009
The other day, I told somebody that a particular company was small, “no General Motors.”
Now, I realized right away that this phrase has kind of lost its punch, and I switched it over to Wal-Mart, the biggest corporation in the world. General Motors, of course, is just a shadow of its once world-dominating self.
But GM is trying to rebuild. Just this morning, the corporation crawled out of bankruptcy court from the financial wreckage and debt that this once-great company had become.
(more…)
Tags: Brand, Branding, image, marketing, public relations, reputation
Posted in Branding, Broadreach | No Comments »
Monday, July 6th, 2009
Saying that social media is the “hot trend” is becoming a gross understatement as business are jumping, sometimes blindly, to get on board. With the vast number of outlets to choose from, it’s no wonder that many businesses are overwhelmed by the prospect of having a functional social media strategy.
Never fear! There is some good news for those who need to get moving. To easily establish an effective social media presence, just start with Facebook, Twitter, and LinkedIn. (more…)
Tags: Add new tag, public relations, social media
Posted in Broadreach, social media | No Comments »
Friday, June 26th, 2009
Not so long ago, when I was an editor at a daily newspaper, I received several hundred news releases and informal notes from the public each day.
Part of my morning routine was to take out the machete and carve a path through this thicket of emails, faxes and regular mail. I also did this on an ongoing basis throughout the day.
I had to go through the releases because I knew there would be real news in there. A good proportion of the topics that media organizations cover originate in such communication. (more…)
Tags: Legacy Media, messaging, press releases, public relations
Posted in Broadreach, Traditional Media | No Comments »
Friday, June 12th, 2009
Sometime early next week, Maine’s largest media company will change hands and start working under new leadership.
Now, I don’t have any special insight into what the new owners have planned for the company currently known as Blethen Maine, even though I worked there for many years. Few people — other than the new editor and publisher, Richard Connor – do know precisely what direction his MaineToday Media Inc. will take these outlets.
But those of us who are responsible for communicating client messages should pay close attention to what kind of news and information the new management group chooses to focus upon. (more…)
Tags: Blethen, Change, Connor, Layoffs, Legacy Media, Press Herald, public relations, social media
Posted in Broadreach, Traditional Media | No Comments »
Friday, June 5th, 2009
Social media is like a cocktail party. That was an intriguing metaphor discussed by Rob Landry of Pemaquid Communications, a Portland Web design studio, during a recent Maine Public Relations Council seminar.
The comparison is spot-on in all the particulars that Rob talked about – and in another couple crucial ways that didn’t come up.
The idea, of course, is that social media is not a monologue like the one that has taken place between traditional media and the public. Instead, social media is a conversation, where the most popular participants are witty, interesting and helpful.
(more…)
Tags: Add new tag, image, public relations, reputation, social media
Posted in Broadreach, social media | No Comments »
