Posts Tagged ‘public relations’
Wednesday, March 9th, 2011
1. Natural light
2. The smell of the ocean air
3. Designated Parking in the Old Port
4. Convenience to the Portland Trails system
5. Being a part of the downtown diversity
6. The culture of the historic working waterfront
7. The view of the cruise ships and fishing vessels
8. It’s a great reason for Broadreach to host a party
9. An abundance of locations to explore for event planning
10. Broadreach has an amazing space that will encourage creativity and a healthy work environment
19 Commercial Street
-Joanne Jordan
Broadreach Public Relations
Joanne Jordan
Tags: Commercail Street, Event Planning, public relations, Waterfront
Posted in Broadreach | 2 Comments »
Friday, February 18th, 2011
For some people, the old adage really works: “I don’t care what they say about me, so long as they spell my name right.” Think Snooki or Kim Kardashian.
Most organizations, though, rightfully have a more sophisticated and sensible approach to their brand and public image: They want to people to understand their points of view and be aware of the good things they are doing. (more…)
Tags: Brand, Branding, Business Relationships, crisis communictions, Facebook, image, public relations, Relationships, Social Networking, twitter
Posted in Branding, Broadreach, social media | No Comments »
Wednesday, February 16th, 2011
Today, it seems we are hearing about social networking everywhere. Facebook, MySpace, Twitter, LinkedIn and the like have become a central part of our lives and part of how we inform our friends and colleagues what we are doing. Still, let’s take a moment to reflect on the value of social networking the old fashioned way.
Feed the soul and a rusty connection with lunch. There is something to be said about breaking bread with people you would like to strengthen a connection with. Take the time to discuss what is going on in business, but also pay attention to the personal side of life. This will give you an insight to the person and strengthen your connection with them. Booking a lunch date is the old-school Facebook. (more…)
Tags: Business Relationships, Joanne Jordan, networking, public relations, Social Networking
Posted in From the Broadreach Desk, networking, social media | 1 Comment »
Friday, February 11th, 2011
We recently had a client ask, “Who should we list on a press release as the contact person?” At first blush it would appear obvious, “Of course, your company spokesperson; someone you want speaking with the media.”
After further consideration, I realized that this broad answer didn’t really address the client’s needs. Below is the rule of thumb we’ve experienced over the past few years on advising clients when sending press releases: (more…)
Tags: broadreach pr, crisis communictions, press releases, public relations, spokesman, spokesperson
Posted in Broadreach, Traditional Media | No Comments »
Monday, February 7th, 2011
When I purchased a house, the insurance company made sure that I installed smoke detectors and bought a small fire extinguisher for the kitchen. So far, knock on wood, these minor investments have never been tested – other than by an occasional burnt piece of toast.
Still, everyone recognizes that these are sensible precautions. In the same way, you should be doing a few small things to ensure that your reputation is protected from disaster, such as an employee incident, product problem or some other unforseen event. Here are some tactics that will help keep your reputation from burning down: (more…)
Tags: Brand, Change, crisis communictions, eric blom, image, public relations, reputation
Posted in Broadreach, Crisis Communications | No Comments »
Friday, February 4th, 2011
Building relationships is an ongoing process, and it is important to use all channels to get your story out there. Press releases are used to communicate with the traditional media, and they can be repurposed for social media, into 140 characters for Twitter, short posts for Facebook, blog posts for updates and often overlooked, personal eblasts to Centers of Influence (COIs). (more…)
Tags: Communications, Legacy Media, press releases, public relations, Relationships, social media
Posted in Centers of influence, Traditional Media, email marketing, social media | No Comments »
Monday, June 14th, 2010
As I enter my senior year as a student at the University of Maine, Orono, I’m proud to have taken on a student internship at Broadreach Public Relations this summer. My college professors are constantly encouraging my peers and I to do internships in our field of study. In today’s job market, being able to have actual experience is crucial. A bachelor’s degree just isn’t cutting it any more. Employers are looking for more than a college degree; they want to see that you have utilized your skills and have experience under your belt. (more…)
Tags: Communications, internship, networking, public relations, student internship
Posted in From the Broadreach Desk, networking | No Comments »
Thursday, April 22nd, 2010
Public Relations value is a hot topic these days and theories run the gamut from as simple as getting great media placement to detailed and complex reporting systems. In today’s business world, though, the true value of PR for a company is their total net operating PR capital. (more…)
Tags: broadreach public relations, crisis communictions, linda varrell, marketing, public relations, toyota
Posted in Broadreach | No Comments »
Friday, January 8th, 2010
I’ve been at Broadreach PR for a year now and one of the first things I learned was that the power of networking is not just for professionals, but is also extremely valuable for college students and recent grads out there on the job hunt. (more…)
Tags: broadreach pr, Communications, image, job searching, networking, public relations, Relationships
Posted in Broadreach | 2 Comments »
Friday, October 30th, 2009
Woody Allen once said that “80 percent of success is showing up.” And whatever you may think of the controversial comedian-director, he’s onto something there when it comes to winning new business.
If you offer a solution to someone’s problem and are standing right in front of that person, you have a far better shot of getting the job than a competitor down the street.
Of course, you can’t spend your days sitting on your prospects’ doorsteps, waiting for them to call out your name. You can, however, keep your business front-of-mind with strategic networking efforts that include as many of the following three elements as possible: (more…)
Tags: image, marketing, networking, public relations, Relationships, social media
Posted in Broadreach | 1 Comment »
