Contact us (207) 619-7350
The Reach Blog
Posts Tagged ‘crisis communictions’
We recently had a client ask, “Who should we list on a press release as the contact person?” At first blush it would appear obvious, “Of course, your company spokesperson; someone you want speaking with the media.”
After further consideration, I realized that this broad answer didn’t really address the client’s needs. Below is the rule of thumb we’ve experienced over the past few years on advising clients when sending press releases: (more…)
When I purchased a house, the insurance company made sure that I installed smoke detectors and bought a small fire extinguisher for the kitchen. So far, knock on wood, these minor investments have never been tested – other than by an occasional burnt piece of toast.
Still, everyone recognizes that these are sensible precautions. In the same way, you should be doing a few small things to ensure that your reputation is protected from disaster, such as an employee incident, product problem or some other unforseen event. Here are some tactics that will help keep your reputation from burning down: (more…)
Public Relations value is a hot topic these days and theories run the gamut from as simple as getting great media placement to detailed and complex reporting systems. In today’s business world, though, the true value of PR for a company is their total net operating PR capital. (more…)
