“How are you marketing yourself?” This is a question that one my marketing professors asked our class about ½ way through our senior year. You might imagine our ‘deer in the headlight” response to this inquiry since most of the semester had been spent on a massive promotional project to increase the interaction of the student body with our surrounding city. We were neck deep in planning a bar crawl, designing T-shirts, and brainstorming promotional slogans, so this question about how we were approaching our personal brands seemed a bit poorly timed. However, with only a few months left in our college careers, it was better late than never. (more…)