Contact us (207) 619-7350

The Reach Blog

Archive for the ‘Traditional Media’ Category

Who Are the Media Going to Call?

Friday, February 11th, 2011

We recently had a client ask, “Who should we list on a press release as the contact person?” At first blush it would appear obvious, “Of course, your company spokesperson; someone you want speaking with the media.”

After further consideration, I realized that this broad answer didn’t really address the client’s needs. Below is the rule of thumb we’ve experienced over the past few years on advising clients when sending press releases: (more…)

Tags: , , , , ,
Posted in Broadreach, Traditional Media | No Comments »

4 Ways Releases Can Build Your Base of Allies

Friday, February 4th, 2011

Building relationships is an ongoing process, and it is important to use all channels to get your story out there.  Press releases are used to communicate with the traditional media, and they can be repurposed for social media, into 140 characters for Twitter, short posts for Facebook, blog posts for updates and often overlooked, personal eblasts to Centers of Influence (COIs).  (more…)

Tags: , , , , ,
Posted in Centers of influence, Traditional Media, email marketing, social media | No Comments »

Survive the News-Release Gauntlet

Friday, June 26th, 2009

Not so long ago, when I was an editor at a daily newspaper, I received several hundred news releases and informal notes from the public each day.

Part of my morning routine was to take out the machete and carve a path through this thicket of emails, faxes and regular mail. I also did this on an ongoing basis throughout the day.

I had to go through the releases because I knew there would be real news in there. A good proportion of the topics that media organizations cover originate in such communication. (more…)

Tags: , , ,
Posted in Broadreach, Traditional Media | No Comments »

Four Things to Watch as Media Outlets Change

Friday, June 12th, 2009

Sometime early next week, Maine’s largest media company will change hands and start working under new leadership.

Now, I don’t have any special insight into what the new owners have planned for the company currently known as Blethen Maine, even though I worked there for many years. Few people — other than the new editor and publisher, Richard Connor – do know precisely what direction his MaineToday Media Inc. will take these outlets.

But those of us who are responsible for communicating client messages should pay close attention to what kind of news and information the new management group chooses to focus upon. (more…)

Tags: , , , , , , ,
Posted in Broadreach, Traditional Media | No Comments »

Facebook Twitter Linkedin Blog