Archive for the ‘social media’ Category
Friday, February 18th, 2011
For some people, the old adage really works: “I don’t care what they say about me, so long as they spell my name right.” Think Snooki or Kim Kardashian.
Most organizations, though, rightfully have a more sophisticated and sensible approach to their brand and public image: They want to people to understand their points of view and be aware of the good things they are doing. (more…)
Tags: Brand, Branding, Business Relationships, crisis communictions, Facebook, image, public relations, Relationships, Social Networking, twitter
Posted in Branding, Broadreach, social media | No Comments »
Wednesday, February 16th, 2011
Today, it seems we are hearing about social networking everywhere. Facebook, MySpace, Twitter, LinkedIn and the like have become a central part of our lives and part of how we inform our friends and colleagues what we are doing. Still, let’s take a moment to reflect on the value of social networking the old fashioned way.
Feed the soul and a rusty connection with lunch. There is something to be said about breaking bread with people you would like to strengthen a connection with. Take the time to discuss what is going on in business, but also pay attention to the personal side of life. This will give you an insight to the person and strengthen your connection with them. Booking a lunch date is the old-school Facebook. (more…)
Tags: Business Relationships, Joanne Jordan, networking, public relations, Social Networking
Posted in From the Broadreach Desk, networking, social media | 1 Comment »
Friday, February 4th, 2011
Building relationships is an ongoing process, and it is important to use all channels to get your story out there. Press releases are used to communicate with the traditional media, and they can be repurposed for social media, into 140 characters for Twitter, short posts for Facebook, blog posts for updates and often overlooked, personal eblasts to Centers of Influence (COIs). (more…)
Tags: Communications, Legacy Media, press releases, public relations, Relationships, social media
Posted in Centers of influence, Traditional Media, email marketing, social media | No Comments »
Wednesday, July 7th, 2010
Every once and awhile I find little bits of things on social media outlets that I find interesting, irksome, or just cool. I’d like to note one of these things in hopes of sharing some insights and maybe bring some new perspective/attention to these neat little pieces. 
Facebook Groups- Though not a bad thing for private groups of people who wish to engage and discuss a particular topic or interest, let’s just all admit that Facebook Groups are NOT interchangeable with Facebook pages and here’s why: (more…)
Tags: Communications, Facebook, social media
Posted in From the Broadreach Desk, social media | No Comments »
Monday, July 6th, 2009
Saying that social media is the “hot trend” is becoming a gross understatement as business are jumping, sometimes blindly, to get on board. With the vast number of outlets to choose from, it’s no wonder that many businesses are overwhelmed by the prospect of having a functional social media strategy.
Never fear! There is some good news for those who need to get moving. To easily establish an effective social media presence, just start with Facebook, Twitter, and LinkedIn. (more…)
Tags: Add new tag, public relations, social media
Posted in Broadreach, social media | No Comments »
Friday, June 5th, 2009
Social media is like a cocktail party. That was an intriguing metaphor discussed by Rob Landry of Pemaquid Communications, a Portland Web design studio, during a recent Maine Public Relations Council seminar.
The comparison is spot-on in all the particulars that Rob talked about – and in another couple crucial ways that didn’t come up.
The idea, of course, is that social media is not a monologue like the one that has taken place between traditional media and the public. Instead, social media is a conversation, where the most popular participants are witty, interesting and helpful.
(more…)
Tags: Add new tag, image, public relations, reputation, social media
Posted in Broadreach, social media | No Comments »
