“How are you marketing yourself?” This is a question that one my marketing professors asked our class about ½ way through our senior year. You might imagine our ‘deer in the headlight” response to this inquiry since most of the semester had been spent on a massive promotional project to increase the interaction of the student body with our surrounding city. We were neck deep in planning a bar crawl, designing T-shirts, and brainstorming promotional slogans, so this question about how we were approaching our personal brands seemed a bit poorly timed. However, with only a few months left in our college careers, it was better late than never. (more…)
Archive for the ‘Broadreach’ Category
We’re in Portland, We Eat Lunch, and We Will Critique
Wednesday, May 11th, 2011
As you may know, Broadreach PR has moved our offices to 19 Commercial St. in Portland, ME. This is awesome for so many reasons (check out Joanne’s top Ten here), but one especially cool thing is that we make it a point to have team lunches at a different Portland restaurant a few times a month. It gives us some time to reconnect over things outside the office, relax, and recharge. Being able to walk for a bit also helps. :)
Anyway, one of the things we decided to do as part of this ‘team lunch time’ idea was to blog about our experiences at the restaurants we visit. People are starting to ask us where to eat in Portland now and since we’re a social group, it just made sense. So, here we go. 
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What is your message?
Tuesday, May 3rd, 2011
Someone just brought to my attention the confusion on awareness ribbons. She felt bad that she did not know there were ribbons, other than pink, that she should be wearing in honor of various family members who have been afflicted by different things.
After looking into these so called awareness ribbons, it made me wonder what others would think when they saw a purple, blue or teal ribbon. Are they effective at explaining what you are supporting? Do they have any meaning? Do they open up a conversation on what you are supporting? (more…)
Top Ten reasons I am excited about Broadreach PR moving to 19 Commercial St., Portland on April 1st
Wednesday, March 9th, 2011
1. Natural light
2. The smell of the ocean air
3. Designated Parking in the Old Port
4. Convenience to the Portland Trails system
5. Being a part of the downtown diversity
6. The culture of the historic working waterfront
7. The view of the cruise ships and fishing vessels
8. It’s a great reason for Broadreach to host a party
9. An abundance of locations to explore for event planning
10. Broadreach has an amazing space that will encourage creativity and a healthy work environment
19 Commercial Street
-Joanne Jordan
Broadreach Public Relations
Joanne Jordan
Who Are the Media Going to Call?
Friday, February 11th, 2011
We recently had a client ask, “Who should we list on a press release as the contact person?” At first blush it would appear obvious, “Of course, your company spokesperson; someone you want speaking with the media.”
After further consideration, I realized that this broad answer didn’t really address the client’s needs. Below is the rule of thumb we’ve experienced over the past few years on advising clients when sending press releases: (more…)
Fire-Proof Your Reputation
Monday, February 7th, 2011
When I purchased a house, the insurance company made sure that I installed smoke detectors and bought a small fire extinguisher for the kitchen. So far, knock on wood, these minor investments have never been tested – other than by an occasional burnt piece of toast.
Still, everyone recognizes that these are sensible precautions. In the same way, you should be doing a few small things to ensure that your reputation is protected from disaster, such as an employee incident, product problem or some other unforseen event. Here are some tactics that will help keep your reputation from burning down: (more…)
Building PR Capital
Thursday, April 22nd, 2010
Public Relations value is a hot topic these days and theories run the gamut from as simple as getting great media placement to detailed and complex reporting systems. In today’s business world, though, the true value of PR for a company is their total net operating PR capital. (more…)
The Power of Networking – Kate’s Story
Friday, January 8th, 2010
I’ve been at Broadreach PR for a year now and one of the first things I learned was that the power of networking is not just for professionals, but is also extremely valuable for college students and recent grads out there on the job hunt. (more…)
