Aligning management expectations with market realities to increase visibility and improve the bottomline.
As printed in the Yarmouth, ME Chamber of Commerce newsletter.
During tough times, many feel the urge to pull back and with budgets under fire that is easy to do. In my line of work I see it all the time; “cut the marketing, events, memberships, meals & entertainment and any other line item within your control.” STOP!
In a down economy, societal norms are to rely heavier on known relationships, fearful of new ones. Now is not the time to cut back without seriously considering the consequences to sales efforts and current relationships. (more…)
