Don’t raise your voice.
Know your audience and improve your message.
The discovery process is an opportunity to engage and learn about your organization, understand your needs and expectations, and to invest the necessary research to determine and analyze your current positioning and reputation in the marketplace. This spadework will inform the messaging and strategy for our ongoing work together. In this phase, we will also identify mutually-agreed upon goals and objectives with appropriate timelines, measurement, and reporting.
MESSAGING & STRATEGY
Once we’ve identified key assets, storylines, and building blocks for messaging. We’ll work on defining both a short- and long-term strategy to meet your goals and objectives. Through this process, we’ll walk through your audience map for general outreach and for targeted pitching, identifying key messages for each that will resonate and in turn entice to engage. With a focus on various media, we’ll identify the appropriate channel and action we’ll take.
In the execution phase, we get start to implement your strategies with an understanding that they may run concurrently to achieve stated objectives in the desired timeframes. Multiple channels are used and monitored closely to ensure we are achieving results that can be measured against objectives.
MEASUREMENT / EVALUATION
Measurement is one of the most important aspects of our work. We assess “Did we do what we set out to do?” We look at a number of parameters that encompass media coverage, interaction, and engagement. It’s more than clips, likes, and shares. It’s about business-relevant metrics, and we engage third-party vendors that provide comprehensive reporting capabilities so we can define and track what success looks like for our relationship.